Web content that is well written, has value and is meaningful works like gravity. It brings traffic to your web site design and holds them there.
When a user finds something they think is cool and exciting on the web they tend to spread the word. This is a human nature that good advertising is built around, everyone wants to be the first to bring exciting new things to their friends. If the site offers nothing to hold their attention that user is gone.
Think about how you shop, say you are looking for a TV and start with a general Google search. The first thing the user sees is the search results. This is the first chance to grab attention and is why you need a properly designed domain name and search description.
You have questions about TVs like who has the best picture, best service record, how do I hook it up, do I need special wiring or equipment, HD or not to HD, the questions are many.
You go thru the list, the first site just has a list of where you can get TVs , nothing useful there. The next site was just a catalog with pictures and ‘buy now’ buttons, nothing helpful there. Next you come across a site that catches your attention.
It has catchy graphics but a simple to follow layout. Besides the normal online store the site offers product and user reviews. There are links to “how to” articles and more answering the above questions. The site provides links to other web sites that have more useful information.
All this quality content has eased some of your stress, answered your questions, given you choices and made you feel like this company wants to help you.
Human nature number two, since you found everything you need at that site and they also sell TVs and, because you are comfortable with this company you order the TV from them.
Now a few days go by and the TV arrives, first thing you do is go right back to the web site to find guidance with the set up procedure.
Because your experience with this web site was so positive you tell all your friends. You also go back to the site and post your own review.
You are so excited you even mention the site, with a link, on your personal blog.
Everything that happened was due to great content and meeting the three goals of findability, help people find your site, help people find what they are looking for within your site and encouraging repeat traffic. All these goals were met because of quality content.
Let’s look at how this was achieved through content.
1- Keywords and phrases located in the articles and reviews created search engine results.
2- You were able to find what you needed through links in the reviews and articles.
3- You returned to the site multiple times to read more articles.
4- You created more useful content by posting your reviews.
5- You were so pleased with your experience that you do not hesitate to recommend the site.
Not only did the web sites findability improve your experience by including relevant and well produced content it actually caused you to add to that findability by adding your review. This is how great content works.Share on Facebook