If you’re in business, you rely on sales to keep afloat. And you always need a way to attract new customers and keep them coming back. Some businesses rely strictly on ads, but without an effective sales funnel, positive results from those pricy ads often prove disappointing.
A sales funnel is the process of attracting leads, nurturing potential clients and generating new sales. Leads represent potential customers predisposed to buy what you sell, usually because you solve a particular problem for them. It’s a process, and Lone Bird Studio can help you with it.
The Sales Funnel Explained
The sales funnel represents the sales process. The funnel has four stages, from the widest (for the most general audience) to the narrowest (a confirmed customer):
1. Awareness. Potential customers become aware of your company name and form an impression.
2. Interest. When they’re interested in what you offer, you have an opportunity to make your sales pitch.
3. Decision. They weigh your value while deciding whether or not to buy. This is when you need to close the sale.
4. Action. When they buy what you’re selling, you provide a positive experience that may lead to more sales.
The sales funnel works the same whether a customer walks into your store or finds you online. It’s still the same process. And that’s where Lone Bird Studio’s email marketing comes in.
Enter Email Marketing Automation
Email marketing is just a different approach to the sales funnel. It follows the same four stages, but it’s accomplished with marketing automation. Once started, email marketing automation works without direct input, nurturing potential customers step-by-step toward a sale:
1. Begin an email marketing campaign from a list of email addresses you’ve collected. This initial email builds awareness of your business’ products or services.
2. Recipients respond, showing interest, and another email automatically gives them your sales pitch. If they don’t respond, a second email may offer a deal or reiterate your advantages.
3. Further emails in the chain, part of email marketing automation, are sent at reasonable intervals to help them make a decision and connect with you directly.
4. They take action and make a purchase. Follow-up emails ensure customer satisfaction while setting the stage for the next sale.
Each of these steps is automated. Email marketing is experiencing a renaissance because it works when done right. Automate your sales funnel by contacting Lone Bird Studio!