Building an effective website for your business is difficult enough, but setting up an ecommerce site can be overwhelming for many aspiring entrepreneurs. It doesn’t have to be, especially when if you build your website with WordPress.
Originally created for blogging, WordPress has become an open-source platform for all kinds of websites. Through the years, developers created plugins and themes that make it possible to turn a WordPress site into an online store. Ecommerce on WordPress offers many benefits.
What’s E-commerce?
Ecommerce (or e-commerce, as it’s sometimes written) is defined as buying or selling products or services through the internet. You can use a computer or a mobile device to conduct your transaction. Buying online requires entry of credit card information or processing the payment through a third party, such as PayPal.
When most people think about e-commerce, they may think of the megastores that sell physical products to retail customers. But e-commerce can also include B2B transactions, services and digital downloads. And e-commerce gets more complex every year.
Ecommerce vs. Traditional Retail
Starting a traditional retail business requires a lot of set-up and investment before you can make a dime. But if you set up an e-commerce website, your store can start selling your goods almost immediately. The costs associated with ecommerce are lower, too. Other advantages of selling through e-commerce include:
• E-commerce overcomes geographical limitations. You can sell to anyone, anywhere. And as you market your website, you expand your customer reach!
• Since customers shop on their devices, you eliminate their travel time and costs. In fact, since everyone’s online, you’re where your customers are spending their time.
• You gain new customers as your search engine visibility increases, which also builds brand awareness. You can even serve niche markets with less hassle.
• It’s easier for your customers to find what they’re looking for on a website. You can provide as much information as you want on your products and even allow comparison shopping.
• You can enable special deals, periodic bargains, coupon codes and group buying opportunities.
Set Up Shop the Easy Way
You can build a WordPress website yourself and configure WordPress with ecommerce, or you can do the smart thing and bring in an expert to help you. Lone Bird Studio specializes in building successful e-commerce sites. When you go with Lone Bird, the benefits include:
• A lot fewer headaches — in fact, your website’s cheaper and performs better in the long run
• Better-looking, custom website design, built by professionals, that reinforces your brand
• Faster-loading web pages that encourages commerce
• A website that’s compatible with all of the latest mobile technologies — and your site needs to be mobile-friendly
• Having a pro set up your payment and shipping capabilities
• The added advantage of getting increased visibility in search engine results
• Superlative support that minimizes any potential downtime
What are you selling? If you want to start your own web store, get WordPress with ecommerce website set up quickly. You can do it yourself, but if you need help, contact Lone Bird Studio.